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Prof Deon Nel

Deon Nel


BCom (Hons) (UPE), MCOM (PRET), DCOM (PRET) 

Prof Deon Nel is Professor of Marketing at Rhodes Business School.  Previously he was Associate Dean Research at Flinders Business School in Australia. He served as the Anglo Vaal Industries Professor of Marketing at the School of Economic & Business Sciences at the University of the Witwatersrand. Earlier he was with Henley Management College and also taught on MBA programmes at Rotterdam School of Management in the Netherlands.

He is the author of papers such as Internet Research, the Journal of Marketing Management, the European Journal of Marketing, Marketing Intelligence and Planning, Journal of General Management and the Journal of Business Ethics. In recent years Deon has presented papers at the American Marketing Association Educators' Conference in the USA; the World Marketing Congress and the Australian and New Zealand Marketing Academy.  He has taught marketing in a number of countries and his research interests are in the areas of multilevel modelling of longitudinal; global brand value, customer equity and the impact of global regions on brand value performance.

He has done executive teaching at the Asea, Brown, and Boveri Academy in Switzerland and Sweden.  His consulting work includes assignments with Midland Electricity Board (United Kingdom), Sun International, Blue Ribbon Bakeries, Pick 'n Pay Supermarkets, SIDA (Swedish International Development Agency), Toyota SA, Fortes King Hospitality Group, Greenhalls (UK), Lloyds TSB Bank (UK), Bradford & Bingley Building Society (UK), General Accident Insurance (Scotland & UK), and the British Telecommunications group Energis. In past years Deon has been working with the Global Insurance Group Allianz Cornhil; International Banking Group Abbey National; the UK Retail Groups Dixons, Curry's, and the Link; the Professional Engineering Outsourcing Group Atkins PLC.  He currently serves on the Professional Designation Board of Marketing Association of South Africa.


Last Modified: Tue, 19 Sep 2017 10:04:13 SAST