Measurement and Evaluation

Since the objective for setting up a new Communication and Marketing Division is to ensure that the Rhodes realises significant value from the institutional Stakeholder Communication and Engagement activities. For this reason actively measuring the Communication and Marketing programmes and the performance of the Division will be critical.

The measurement and evaluation that applies includes the following:

• Engagements with key stakeholders yielding improved relations and increased partnerships;
• Improved relations and increased partnership leading to more and active stakeholder support;
• Enhanced stakeholder perceptions;
• Balanced (agenda-setting) media coverage; and
• Enhanced media image.