Directorship, General Management and Administration
Strategy and Positioning
The Communication and Marketing Division strategy approach is focused on the engagement of stakeholders, the management of issues and engagement of the media. In this context, the role played by the Communication and Marketing Division is to help enhance the stature and reputation of Rhodes University among key stakeholders in a way that enables the institution to attain strategic and operational goals effectively and efficiently.
The Division assists with the positioning of the institution through developing appropriate strategies and plans targeting stakeholders, as well as developing and disseminating institutional positioning statements and core messages.
The 2011 and 2012 Key Performance Areas
The 2011/2012 Divisional key performance areas which are essential about building the institutional Communication and Marketing are:
- Rolling out the web enhancement project, including redesign of the current website, and developing and launching an intranet site.
- Restructuring and repositioning the institutional web and digital media services
- Developing and implementing an Internal Stakeholder Communication and Engagement strategy that includes rolling out an Intranet, special staff publications and staff and student dialogues and forums.
- Building and strengthening partnerships with agenda-setting South African media.
- Building and strengthening partnerships with key stakeholders.
- Reworking the institutional branding, marketing and visual communication collateral.
Measurement and Evaluation
Since the objective for setting up a new Communication and Marketing Division is to ensure that the Rhodes realises significant value from the institutional Stakeholder Communication and Engagement activities. For this reason actively measuring the Communication and Marketing programmes and the performance of the Division will be critical.
The measurement and evaluation that applies includes the following:
- Engagements with key stakeholders yielding improved relations and increased partnerships;
- Improved relations and increased partnership leading to more and active stakeholder support;
- Enhanced stakeholder perceptions;
- Balanced (agenda-setting) media coverage; and
- Enhanced media image.
Staff
Lebogang Hashatse
Thami Yawa
