Visual Communications and Marketing

The Marketing and Visual Communication programme is about ensuring that the positioning of the institution as a university of choice for targeted stakeholders such as students, staff, and research and funding partners, informs the direction and content of the marketing programme. 

This means the overall marketing proposition and execution that is inclusive of corporate identity and signage, branding, promotions and promotional material, advertising, institutional memorabilia and historical artefacts, must not only be aligned and consistent, but must be directed to serve the overall institutional positioning and strategic objectives.

Marketing at Rhodes is essentially about building and maintaining the Rhodes “brand” and encouraging association and student take up. Essential elements for this exercise are about:

-      Enhancing signage and institutional identity, their design and consistent application, the way they project the ethos of the university and the way they talk to key stakeholders;

-      Ensuring clarity of promise and delivering on the promise

-      Delivering a unique and differentiated value proposition

-      Meeting an unmet need, and meeting stakeholder needs

-      Communicating the provision of unrivalled experience

-      Ensuring consistency of brand application and brand messages

The Division also ensures that the following collateral material and tools are developed and made available:

-      Institutional “Brand” identity manual, policies and guidelines

-      Branding, promotional and exhibition material

-      Institutional memorabilia

-      Core messages and positions

-      Position statements

-      Write-ups on various university programmes and activities

-      Fact sheets and fact files

-      Picture library

-      Brochures, booklets and other special publications

-      News, features and newsletters

-      Information packs

Staff

Leroy Petersen