The programme is designed to lay the foundations for students who wish to start their own businesses.
It is generally held that small businesses create far more jobs from a macroeconomic point of view, than do established, large businesses. Being an entrepreneur has its own set of challenges, agonies and ecstasies. If at the end of the course, a student feels unsuited to being an entrepreneur, s/he will nevertheless be equipped to pursue a career in business.
The programme is based on the action-learning philosophy. Students on the programme will be expected to learn by doing and to develop conceptual understanding and practical skills through a process of simultaneous interaction. This means that programme differs somewhat from the typical university course.
The target group for the programme is postgraduate students from any faculty who have NOT majored in Management, Business Administration, Business Management or the equivalent.
For more information, contact PDEM co-ordinator Jos Welman (email@example.com).
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