The School of Journalism and Media Studies strives to contribute to the commitment expressed in the South African Constitution to "heal the divisions of the past and establish a society based on democratic values, social justice and fundamental rights; [and] lay the foundations for a democratic and open society…"
The vision is informed by the following understanding of the media:
- The media constitute one of the powerful institutions that mediate our relation to and experience of the world.
- The nature of such mediation is conditioned by the media’s particular political, economic, technological and historical contexts.
- Consequently, these mediations contribute to the production and reproduction of the dominant relations of inequality that structure social life, and are implicated in questions of gender, class, culture, race, geography and sexuality.
Journalism and Media Studies aims to produce self-reflexive, critical, analytical graduates and media workers, whose practice is probing, imaginative, civic minded and outspoken. Such graduates are equipped to act as thoughtful, creative and skilled journalists and media practitioners able to make meaningful and technically proficient media productions.
Moreover, Journalism and Media Studies seeks to make valuable intellectual contributions to the broad African media environment, and to the integrated and ongoing education of media practitioners.
This statement recognises the enormous changes that digital media production, distribution and use has on the media sector and journalism practice, and addresses this by shifting its approach to journalism and media studies education.