5fm Station Manager from JMS

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Justine Cullinan has taken over the reigns as Station Manager for popular SABC radio station, 5fm. Justine, who holds an Honours Degree in Journalism and Media Studies from Rhodes University where she graduated Cum Laude in 2005, started in the entertainment media industry as a PR specialist, script writer and casting director for John Vlismas. She honed her PR skills working with agencies like Red Cube Agency and Hello World.

It was in 2008 when she landed the coveted job as Marketing Manager for 5FM after a grueling interview process. During her four year tenure, the station enjoyed a listenership increase from 1.65 Million to over 2.3 Million at the beginning of 2012. Justine doubled the size of the 5FM marketing team, lead the Turnaround Strategy Workstream on Trade Exchanges for all radio marketing and delivering record-breaking programming and digital campaigns during the FIFA 2010 World Cup. She also launched and produced the first completely integrated Radio and TV campaign for 5FM – TV to the Power of 5 – which ran for two seasons on SABC 3.

In May 2012, she left the station to take on the role of Marketing Executive at Skye Distribution, where she managed 10 brands including five international brands – Converse, Dickies, Nike SB and Jordan Kidswear and Lyle and Scott. “Over the last year 5FM has experienced some challenges regarding a loss of audience share and a changing revenue model. These are not new challenges to a station that has weathered change with pride and gumption over the last 40 years.  I look forward to meeting these challenges head on with the support of a powerful team who come to work every day to deliver entertaining content to South Africa’s youthful audiences,” Justine says.