Management 3 

Management 311

Human Resource Management B
The course develops the foundation laid in Management 211 and includes organisational behaviour with the emphasis on understanding the behaviour and leadership of people in an organisation; labour relations, with the emphasis on the South African labour relations, systems and management.
Prescribed Text: SWANEPOEL, B.J. (ed.) 2003.South African Human Resource Management: Theory and Practice, 3rd edition, Kenwyn: Juta and Co. Ltd.

Management 312

Strategic Management
A study of the principles of strategic management,in accordance with the constraints and opportunities imposed by both internal and external environmental factors.
Prescribed text: DAVID, F.R., 2003. Strategic Management: Concepts. 9th edition, Maidenhead: McGraw-Hill.

Management 313

Principles of Marketing B
This course includes advanced aspects of the traditional marketing concept; specialised and contemporary development in marketing theory and practice; including e-marketing; relationship marketing; services marketing and international marketing.
Prescribed Text: PALMER, A., 2001. Principles of Services Marketing, 3rd edition, Maidenhead: McGraw-Hill.

Management 314

Financial Management B
This course develops the foundations laid in Management 214 and includes the investment decision, the financing decision and the dividend decision. Prescribed Text: Firer, C Ross, SA, Westerfield, RW an Jordan, B.D 2008, Fundamental of Corporate Finance, 4th South African Edition, Maidenhead; McGraw-Hill Education