Mutual & Federal unwavering supportDate Released: Sun, 16 September 2012 20:00 +0200
Without a doubt the Boat race in Port Alfred is the biggest rowing events in the calendar for the universities that participate. This year marks the 32nd event and Mutual & Federal has been sponsoring the thrilling annual event for the past 12 years in a row.
“We are happy for the exposure we gain from sponsoring this event; the Boat races have achieved amazing success. We are delighted to associate our brand with a sport that has much success. It is an excellent partnership on our part,” says Mutual & Federal CEO, Mr Peter Todd.
The boat race was held in Port Alfred from 13-15 September 2012, and it was attended by eight Universities such as University of Pretoria, University of KwaZulu-Natal, Nelson Mandela Metropolitan University, University of Cape Town, University of Johannesburg and Rhodes University.
By sponsoring the event Mutual & Federal not only give back to the sport, but it sees it as a way to give back to the community. “It is a way for us to attract young talent into our business, and by getting this kind of exposure we can hopefully attract the young graduates in the Insurance industry which is critical to our economy,” he says.
Mutual & Federal sponsor travel expenses for all participating teams.
In recent months, the sport and the event in Port Alfred has gain popularity and publicity because of the South African rowing team winning a gold medal at the Olympics game in 2012. And other Universities have participated in the 2012 World University Rowing Championship in Russia.
Moreover the South Africa’s Olympics gold winning team has participated in the Port Alfred Boat race in the previous years.
Produced by Rhodes University Sports Media group, a partnership between Activate, RMR, School of Journalism and Media Studies, Sports Administration and Communications and Marketing.
Photo and story by Pamela Kyando
Photo: Mutual & Federal CEO, Mr Peter Todd