Dr Abosede Ijabadeniyi


Short Biography

Abosede is a Postdoctoral Research Fellow at the Environmental Learning Research Centre (ELRC) at Rhodes University. She has an interdisciplinary research background which cuts across the fields of Economics (corporate social responsibility & social impact assessment) and Corporate Marketing (corporate identity & corporate communication) which she synthesises to leverage sustainable development for vulnerable value chain actors in the food manufacturing sector.

Her postdoctoral research seeks to unravel how organisational identity construction and communication create or disrupt learning systems and how these systems can be harnessed for inclusive value creation in the Sugar Industry, with a focus on small scale growers (SSGs) in rural sugarcane farming communities in KwaZulu-Natal.

Her work has developed contextualised pathways for crisis communication and corporate identity reconstruction for sustainable development, in the context of the Johannesburg Stock Exchange (JSE) listed food manufacturing companies which anonymously participated in her doctoral study.


Ijabadeniyi, A. O. and Ijabadeniyi A. 2018. Governance of Nanoagriculture and Nanofoods. In: Van de Voorde, M. (ed.) Nanoscience and Nanotechnology: Advances and Developments in Nano-sized materials. Berlin: De Gruyter. ISBN 978-3-11-054720-7. e-ISBN 978-3-11-054722-1.

Ijabadeniyi, A. and Govender, J.P. 2017. Consumer Value and Purchase Behaviour: The Mediating Role of Consumers' Expectations of Corporate Social Responsibility in Durban, South Africa. International Journal of Economics and Management Engineering, 11(6).

Ijabadeniyi, A., Govender, J.P. and Veerasamy, D. 2016. Cultural Diversity and its influence on the attitudes of Africans and Indians toward Marketing Communication: A South African perspective. Journal of Economics and Behavioural Studies, 8(10): 28-39. ISBN 2220-6140.

Ijabadeniyi, A., Govender, J.P. and Veerasamy, D. 2015. The influence of Cultural Diversity on Marketing Communication: A comparison of Africans and Indians in Durban. International Business and Economics Journal, 1(6): 869-882. ISBN 2157-9393.

Last Modified: Thu, 11 Oct 2018 14:52:30 SAST