Priscilla Boshoff


BA (Hons) (Rhodes), PGCE (Rhodes), HDipJourn (Rhodes), MA (Rhodes), PhD (Rhodes)

Dr Boshoff is a senior lecturer in the School of Journalism and Media Studies where she teaches media and cultural studies at both undergraduate and postgraduate level. Her interest in popular culture has led to the development of a variety of courses, informed by post-colonial and post-structural theory, that examine the representations of race, class and gender in local television, edutainment programming, tabloid news, magazines and social media. Drawing on a cultural studies approach to the study of the media, she also  teaches audience studies and related research methods.

Dr Boshoff has supervised postgraduate students in a wide variety topic areas and methods. Audience studies include, interalia, the reception of Nollywood videos within the Nigerian diaspora, tabloid television in Kampala, Uganda, health messaging in rural Malawi and hip-hop series in Lusaka, Zambia. Other postgraduate students have used critical discourse analysis and thematic analysis approaches to examine representations of gender within a range of media, including South African television, magazines, online cartoons and print journalism. Current post-graduate research includes the creation of online celebrity on Instagram; the production of right-wing identity on Facebook; and the relationship between the media and military state formation in Zimbabwe.

Dr Boshoff’s published research includes the reception of Bollywood movies in South Africa, content analysis of children’s television, representations of gender within televised edutainment media, and discourse analyses of gender violence and sexuality in print media. Her current research projects include an examination of the varied relationship between identity, class, and social media platforms. A second research focus is media criminology, examining the social construction of ideas of crime, criminality and the criminal in South African tabloids. 


Last Modified: Thu, 14 Feb 2019 16:02:46 SAST