Postgraduate Diploma Media Management

Rhodes University’s Sol Plaatje Institute (SPI) for Media Leadership, a part of the School of Journalism and Media Studies, offers an intensive, one-year fulltime Postgraduate Diploma in Media Management (PGDip in Media Management), which combines rigorous academic and practical grounding. The PGDip in Media Management, (popularly known as the PDMM), is the only formal qualification in media management in Africa and the developing world. The programme seeks to equip students with the knowledge, understandings and work skills and competencies that are required to perform mid-level management positions within public, corporate or community media organisations. The PDMM is pegged at the honours degree level  of NQF Level 8 by SAQA.

After completing the diploma, students will be able to:

• Demonstrate an understanding of management paradigms and assess their application and impact on media organisations
• Demonstrate an informed knowledge of the theoretical and practical understandings of the relationship between media organizations and society, and the impact of policy and regulations systems in Africa and internationally

• Draw on models of economic analysis and planning to conduct budgeting for media enterprises
• Understand and conduct core human management functions
• Apply theories of media marketing in a given context and have an understanding of the relationships between the advertising industry and media       enterprises
• Identify strategies for ensuring appropriate content and distribution decisions in relation to a media organization’s strategic business objectives
• Conduct small-scale research in an area of media management; and
• Critically reflect on work experiences in rapidly changing media environments.

Any student with a first degree in any discipline from a recognised university can enrol on the PGDip in Media Management. 

Last Modified :Wed, 31 Oct 2018 11:09:00 SAST