CEO, BusinessGenetics Inc. Cedric Tyler is a graduate of Rhodes University and sits on the board of US based BusinessGenetics Inc and a number of other companies. He invented and developed the (eXtended) Business Modeling Language®, a rule based method for describing and improving business operations. This approach is recognized by leading industry analysts and academics as “industry changing” and “one of a kind” – Gartner®. The approach “converges” various corporate disciplines and foundationally enables multiple corporate initiatives; from business improvement, business requirements and compliance. The net result is significant productivity gains. Cedric has co-authored a book, “Business Genetics: Understanding 21st Century Corporations” (Wiley), that challenges mainstream thinking, and introduces a unique approach to how we describe, improve/ simplify, manage and automate business.