Human Resource Management B
Building on Human Resource Management A, this module focuses on organisational behaviour, with the emphasis on understanding the behaviour and leadership of people in the organisation; labour relations, with the emphasis on South African labour relations systems and management.
A study of the principles of strategic management, in accordance with the constraints and opportunities imposed by both internal and external environmental factors.
Principles of Marketing B
Building on Principles of Marketing A, this module focuses on a selection of the following topics – designing a customer-driven marketing strategy, marketing research, consumer behaviour, brand management, international marketing, marketing communications, services marketing, social and digital marketing.
Financial Management B
Building on Financial Management A, this module focuses on the investment and finance decisions.
Last Modified: Wed, 19 Feb 2020 15:56:53 SAST