Management 311

Human Resource Management B

Building on Human Resource Management A, this module focuses on organisational behaviour, with the emphasis on understanding the behaviour and leadership of people in the organisation; labour relations, with the emphasis on South African labour relations systems and management.

Management 312

Strategic Management

A study of the principles of strategic management, in accordance with the constraints and opportunities imposed by both internal and external environmental factors.

Management 313

Principles of Marketing B

Building on Principles of Marketing A, this module focuses on a selection of the following topics – designing a customer-driven marketing strategy, marketing research, consumer behaviour, brand management, international marketing, marketing communications, services marketing, social and digital marketing.

Management 314

Financial Management B

Building on Financial Management A, this module focuses on the investment and finance decisions.

Last Modified: Wed, 19 Feb 2020 15:56:53 SAST