Rhodes>JMS>Staff>Alette Schoon

Alette Schoon

Senior lecturer, Television
046 603 7115

BSc (Pretoria), Diploma Film and Television Technology (Pretoria Technikon), Hons Journalism and Media Studies (Wits), MA (Rhodes), PhD (UCT)


Room 111 Africa Media Matrix

Upper Prince Alfred Street


Postal address

School of Journalism and Media Studies

Rhodes University

PO Box 94

Makhanda 6140

Industry experience

1998-2005 Television series director, documentary film director, educational television producer, content producer, script supervisor (Kagiso Television, Mail & Guardian Television, Special Assignment, Ochre Media, Curious Pictures)

1994-1997 Freelance television researcher, junior director (CVET, Free Filmmakers, Tshomo Pictures, African Bandits)

1992-1993 Community media trainer (CECS Athlone: Western Cape Media Trainers Forum)


JMS4: Television production, documentary filmmaking, video production for the Multimedia Storytelling course

Postgraduate electives: The pirate's guide to the internet, Everyday life and mobile communications, Afrofuturism and the Anthropocene, Navigating the post-truth world

Community engagement

2020 Rhodes University Covid-19 Communications Team

2018-2019 Land video project with Hunterstoun Research Unit at Fort Hare

2018 Ran a digital animation workshop for local hip hop artists during the Creativate project of the National Arts Festival  

2014-2016 Produced a series of music videos in collaboration with local hip hop artists

Professional involvement

Mentor for the African Humanities Project

Member of the IAMCR

Research areas

Digital media

Digital media research methods

Documentary filmmaking

Mobile communications

Participatory filmmaking

Science communication

Research projects

Lead editor on a special 2020 issue on Digital Media Research Methods for African Digital Media, an annual edition of the journal African Journalism Studies.

Collaborator on Immersive technologies, race and the environment research project with colleague Rod Amner and colleagues from Syracuse University

Using video production for social research in collaboration with the Hunterstoun Institute at Fort Hare

Science Communication research project with sugarcane growers (led by Prof Janice Limson)

Documenting the history of Scifest Africa and its role in developing Science Communication in South Africa with Prof Janice Limson

Research publications

De Lanerolle, I., Schoon, A., & Walton, M. (2020). Researching Mobile Phones in the Everyday Life of the “Less Connected”: The Development of a New Diary Method. African Journalism Studies, 1–16. https://doi.org/10.1080/23743670.2020.1813785

Schoon, A. 2019. Hip Hop as a valorising practice. In A. Haupt, Q. E. Williams, H. S. Alim, & E. Jansen (Eds.), Neva Again: Hip Hop Art, Activism and Education in Post-Apartheid South Africa. HSRC Press.

Dalvit, L., Schoon, A., 2018. Siyashuta! Capturing police brutality on mobile phones in South Africa. In Schleser, M., Berry, M. (Eds.), Mobile Story Making in an Age of Smartphones. Palgrave MacMillan, pp. 129–137.

Schoon, A. (2020). SciFest Africa, a model for science communication in Africa. In L. Peschke (Ed.), Let’s Write About Science: Case studies and best practices of science popularization and storytelling. Peter Lang. https://doi.org/10.3726/

Schoon, A., Mabweazara, H.M., Bosch, T. and Dugmore, H. (2020) Decolonising digital media research methods: positioning African digital experiences as epistemic sites of knowledge production. African Journalism Studies. 41 (4). p.1-15.

Journalism/media outputs

Makhotso Wild on Wheels won the Audience Award at the 1st Perspectiva Film Festival in Moscow.

Pephile's Story was selected to represent South African television at the Input Festival, Cape Town as well as Asia Regional Input Festival, Hong Kong.

Schoon, A. Invited Speaker. Creating for digital platforms part III: tips from the experts. National Arts Festival Webinar. Zoom, Makhanda. South Africa. 27 May 2020.

Schoon, A. and Jacobs, J.  Webinar Co-Hosts. Journalists, scientists, whistle Blowers, governments: who are the truth-tellers? Highway Africa Webinar Series Zoom, Makhanda. South Africa. 5 August 2020.

Creative Practice

Multimedia project on the intellectual history of the Eastern Cape