Credited by The Observer as being one of the ten most influential people in London’s Bid to host the 2012 Olympic Games, Caroline Rowland is Founder and Executive Creative Director of New Moon, the company thought to have redefined the role of film in campaigning to win major sporting, cultural and business contracts.
Within six days of launching New Moon in 1996, Caroline received her first brief and within six weeks she had won three global brands as clients. Starting from the spare room with less than £1,000 in the bank, Caroline now employs a staff of 16 operating from landmark offices in the heart of London’s Soho and working in over 20 countries around the world.
New Moon’s defining moment came after producing the two films that underpinned the London 2012 Olympic Bid. In addition to playing a central role in telling the London Olympic Bid story, Sport at Heart and Inspiration, have been awarded 21 Awards between them, including the Grand Prix at both the International Visual Communication Awards and at the New York Festivals. And apart from the creative accolades, Inspiration was awarded the Clarion Award for Corporate Social Responsibility in Film in 2005.
Other significant projects have included supporting Sochi in its successful bid to host the 2014 Olympic Winter Games, the campaign for Qatar 2022’s bid to host the FIFA World Cup and the winning PyeongChang 2018 Olympic Winter Bid. In addition to being the most sought-after creative partner for cities and countries campaigning to host major events, New Moon has established a strong reputation for helping brands secure lucrative contracts through telling their pitch story in a persuasive and effective way. The stunning re-interpretation of W H Auden’s ‘Nightmail’ for the Royal Opening of St Pancras, the film Belief for the Beijing Olympic Games and films that secured the Accountancy Age ‘Firm of the Year’ Award and BBC Audit business for KPMG, have confirmed New Moon’s position as a valuable strategic partner to business and government.
In addition to bid campaigns, New Moon actively develops original content that gives brands the opportunity to activate their existing sponsorships of sport, education and the arts. Rather than delivering simply a commercial return, New Moon’s projects are anchored by the principles of social entrepreneurship. Every project aims to fulfil a humanitarian objective and as a Trustee of her alma mater, Rhodes University, Caroline contributes her time and experience to helping to create education and employment opportunities for young people in Southern Africa.
Caroline is an inspirational and engaging speaker and has addressed audiences as diverse as captains of industry to GCSE students. She has been described by BAFTA’s Academy Magazine as “hot young talent” in the British Film Industry and was an Entrepreneur of the Year Finalist in 2007. A former competitive swimmer, Caroline is an enthusiastic horsewoman, golfer and keen skier.
Last Modified: Mon, 17 Jul 2023 10:52:18 SAST