The Primedia scholarship encourages students to focus on digital media advancements during the course. This year Primedia chose these four PDMM students:

Lengwadishang ‘Lee’ Ramphele

Lee received her BA (media and communications) at the University of the Western Cape in 2004. In 2011 she started working for a community radio station, Phalaborwa FM as the program manager. “Being awarded a scholarship to study the PDMM is a dream come true. I have always had the urge to study further but never got the opportunity…My biggest aspiration is to get a job in one of Primedia’s radio stations,” Ramphele says.

Neo Khoza

Radio broadcaster at Rhodes Music Radio (RMR), Neo, has a BA in journalism and media studies from Rhodes University.  She proclaims that she wants to become a developmental journalist and use radio as a tool to tell the stories of people who need it. She also wants to be a media leader who, in her words, “shape current media content and hold media accountable to those ideals that make it a vehicle of social change and upliftment.”

Qama Qukula

Cape Townian, Qama, completed her undergraduate degree last year at the University of Cape Town, graduating with a BA in film, television, media and writing.  She is interested in television production and programming mainly and wants to use the PDMM course to prepare her for the media world.  She wants to tackle pressing issues in the country through television and explains, “I aspire to generate unique local television content that unapologetically addresses the complexities of race and sexuality in our country, as well as the notion of body politics.”

Sithandwa Ngwetsheni

Sithandwa finds herself close to home as she comes from Port Elizabeth. This B.Journ graduate specialised in radio and according to her, “radio production is my first love because it allows me to create and to escape into other worlds.” She wants the PDMM course to help her understand the business side of media organisations. She wants to empower the youth of today and help them connect, breaking down barriers. Sithandwa emphasises the importance of education and helps children from Nathaniel Nyaluza High School with their school work and life skills.

Last Modified: Mon, 24 Apr 2017 11:06:02 SAST