Rhodes>SPI>Postgraduate Diploma (PDMM)

Postgraduate Diploma in Media Management:

 Applications to study in 2023 are OPEN!!!

SPI Applications Open for 2023

The Postgraduate Diploma in Media Management (PGDip in Media Management, popularly known as the PDMM) is an intensive, year-long full-time (or 2 years - online/distance) programme accredited at the honours degree level (NQF Level 8) by South Africa’s Qualifications Authority (SAQA). The programme is offered annually by the Sol Plaatje Institute for Media Leadership at Rhodes University.

Launched in 2004, the PDMM provides an insider view of how successful and sustainable media organisations operate in rapidly changing and discontinuous contexts that mark today's media landscape. The programme develops the strategic knowledge, understandings and work competencies that media managers and leaders need to apply to run media organisations in the public, commercial and community sectors sustainably and ethically in the 'age of participatory and transient journalism'. It focuses on the management of people, media markets and media audiences, the role and place of digital and social media technologies in the multiplatform media industry and what all of these mean not just to the industry but to our globalising world. The programme also focuses on outcomes-based learning and fast-tracks graduates into mid-level media management positions by giving them an edge in their work competencies and applied knowledge of the media industry in Africa and internationally.


Media Management Contexts, Policy, and Institutions
Managing Media Convergence and Digital and Social Media
Audience research in the digital age
Media Management and Leadership
Media Operations and Project Management
Human Resources Management
Managing Media Markets and Advertising
Media Economics and the Compilation of a Business Plan


Full-time Postgraduate Programme: Applicants should ideally have completed an undergraduate degree from a recognised university. Experienced media practitioners with diplomas in journalism or mass communication studies will also be considered.
Online/Distance Postgraduate Programme: An undergraduate degree in any discipline. Consideration will be given to admit students based on the Recognition of Prior Learning (RPL) provided that these students have been in the media industry for at least five years and have a diploma and/or advanced certificate in a cognate discipline (e.g. Diploma in Journalism or Advanced Certificate in Marketing and Communications).


Online Application:

To apply online for the Post Graduate Diploma in Media Management, please visit the ROSS website https://ross.ru.ac.za/

 Manual Applications:

All forms are available on our website (found on our website www.ru.ac.za/spi) for manual applications.

  • Prospective students currently enrolled at Rhodes University should download the form labelled Application for Admission: Honours (Internal Applicants).
  • Prospective students NOT currently registered at Rhodes University, please complete the Application for Admission: Honours (External Applicants) form.
  • All applicants should also download and complete form an additional form labelled Postgraduate Diploma in Media Management Application Form.

Together with these forms, you will need to submit:

  • Academic transcripts
  • CV
  • Letter of motivation (500 –1000 words) on why you would like to do this course.

Application forms should be emailed to registrar@ru.ac.za. Please copy the PDMM Coordinator s.mbengashe@ru.ac.za when sending the application.

Alternatively, applications can be posted to:

Student Administration
The Registrars Division
Rhodes University
P O Box 94
South Africa


Course fees for 2023 will be decided by the University Senate in November.


The closing date for PDMM applications is 30 November 2022.

Individuals applying for the part-time programme who want to be considered for RPL should send their applications before 31 Ocotber 2022. 

For more information: Please check details on the website of the Sol Plaatje Institute for Media Leadership (www.ru.ac.za/spi) at Rhodes University. Or contact Sibo Mbengashe, the Administrative Coordinator of the course, at s.mbengashe@ru.ac.za; telephone 046-6038851.

Downloadable Documents and Forms:

PDMM Overview & Summary 2023

Application for Admission_Honours_Internal Applicants

Application for Admission_Honours_External Applicants

Postgraduate Diploma in Media Management_Application Form

Please Note: The outbreak of COVID-19 has led to the declaration of a national state of emergency and announcement of a lockdown with a huge impact on the academic project at the University. The SPI, Rhodes University has embarked on alternative means of teaching involving mainly blended learning, with learning content made available to all students by online and offline means. Offline means include, paper-based interactive learning content and preloaded flash drives which are couriered timeously to the students/course participants.

Last Modified: Tue, 15 Nov 2022 14:57:31 SAST