Welcome to the Squished Frog project site!

The aim of this project is to prompt ideation (creative ideas) that look at the current paradigm of living, being that of linear take, make, use lose, and collaboratively reinvision for a regenerative paradigm where waste is designed out of the system. (Image waste is a design flaw)

... Moving from the linear to that of circular and regenreative!

We invite you on this journey of reflection and hope that you are inspired to reach out to your RU network and submit a team entry for the Squished Frog PRIZE!